Downtown Willoughby is an amazing community of good people, great shops, outstanding restaurants, and loyal residents that can't get enough of the city. Sponsoring the Downtown Willoughby 5k is a great way to connect with the community and race participants.
In the past four years, we've raised $93,000 for Make-A-Wish® Ohio, Kentucky and Indiana, while thousands of runners and walkers participated in the event. This year, we will have 2,000 participants. Our runners are highly engaged with posts and updates on Facebook. The community lines the race course to support runners and walkers. The feedback has been amazing each year. We'd love to have you be part of the 2017 Downtown Willoughby 5k.
All sponsorships opportunities include the following:
Your logo and website link on the Downtown Willoughby 5k website. Logos are rotated on the right side of every page.
Your logo and website link in all email distributions and updates
Half-page ad (5.5" x 4.25") in the Downtown Willoughby 5k race booklet distributed to every participant
The sooner you secure your sponsorship, the greater exposure you'll get. Some of our sponsorship opportunities include the following, but we're always open to your ideas as well.
Your logo will be watermarked on every photo. Race participants share their photos on social media often, so this is a huge opportunity for long-term exposure even after the race.
The crown jewel of the race swag. Every runner receives a Downtown Willoughby 5k pint glass. The race logo is on one side of the glass and your logo can be on the other side. 2,300 glasses will be ordered with any leftover glasses being distributed to and used by DTW bars.
Race Tote Bag
An eco-friendly tote bag is given to every participant on packet pickup day. You'll see these bags blanket the city around race time, but you'll also see them throughout the year at grocery stores, at the beach, and anywhere else people tote stuff in awesome bags. 2 sponsors' logos will be included on 2,300 bags, along with the race logo.
In 2015, we used drone and ground videography by Aerial Agents to put together a great race recap video (https://www.youtube.com/watch?v=ZFj5m1HFwM0). This video was shared frequently on Facebook and viewed over 6,500 times. This sponsorship includes your logo watermarked on each frame of the video, along with a special thanks at the end of the video with your logo and website.
These have been a hit over the past two years, quickly making 250 spectators louder. This year, we'll again make 250 to pass out and will include the race logo and your logo. These get a lot of exposure on race day and they're brought home.
Finish Line Bottled Water
Volunteers will hand off a bottle of water to every finisher as they exit the finish line area. Sponsor the bottled water and your logo will appear on a "Congratulations" sign at the finish.
Sponsor thirsty runners at the 1.5 mile mark, staffed by 15 volunteers. Your logo will appear on a large vinyl banner at the water stop table.
Full Page Ad
Rather than a tote full of flyers, we will be printing a 5.5" x 8.5" full color booklet, distributed with each race packet (2,250 distributed). If you purchase any sponsorship from this page, you will receive a half-page ad in the booklet. You may also purchase a stand alone full-page ad in the booklet. This is a great opportunity to include a coupon or simply advertise your business for $0.10 per participant.
We pass out markers and poster board to spectators up and down Erie Street for making signs (and keeping kids occupied while their slow parents run). Your logo will be added to all signs. See your company name on signs up and down the street, plus in race photos. Approximately 150-200 will be passed out.
Supply enough bananas for our 2,250 runners and walkers.
Course Preview Run
We will host a course preview runs for our registered runners during the summer. Host the post-run party at your bar or restaurant by offering free food and/or drinks to our runners. By committing to host our runners, you will receive all of the sponsorship benefits above.
Just supply a good time, discounts and free food or drinks
The goal of the Downtown Willoughby 5k is to have a great time, enjoy our community, and provide an excellent value to our runners. We will post and email offers from our sponsors exclusively for our registered runners. For instance, "your first draft beer is on the house for Downtown Willoughby 5k runners this Thursday."
Free with any sponsorship above, but must provide a real value to our runners